5 Proven Tips for Marketing Your Online Private Practice

Curv Health Team

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Curv Health Team

Published 

Apr 26, 2023

5 Proven Tips for Marketing Your Online Private Practice

Marketing an online private practice has its unique challenges and opportunities compared to promoting a brick-and-mortar clinic. While many traditional marketing principles still apply, such as understanding your audience and defining your value proposition, there are also some key differences to consider. For example, online private practices may need to leverage social media in different ways and offer value beyond just the services. In this post, we'll discuss some effective marketing strategies for online private practices that can help you attract and retain clients.

Understand Your Audience

Before you start marketing your online private practice, it's important to identify your target audience. Understanding who your ideal clients are can help you create marketing strategies that will resonate with them and increase the chances of attracting new clients. You should also consider their needs and pain points. What motivates them to seek out your services? What are their primary concerns when it comes to their health and well-being? By answering these questions, you can create marketing messages that will speak directly to your target audience, address their concerns and pain points, and offer niche solutions that meet their needs.

male physical therapist sitting at desk creating a marketing strategy

Define Your Value Proposition

As an online healthcare provider, you're competing with others in your respective field, both online and in-person. To stand out and attract clients, you need to clearly define your value proposition – aka what sets you apart from other physical therapists, dietitians, counsellers, etc.

Think about what unique benefits you offer to your clients. This could be anything from specialized training or certifications to a particular approach to therapy that you've developed. By clearly defining your value proposition, you can communicate your offering to potential clients and demonstrate why they should choose your services over others in the market.

And remember, your value proposition is not just about the  services you offer. It's about the overall experience that clients have when they work with you. This includes the level of customer service you provide, the ease of scheduling appointments, and any additional resources or tools that you offer to support your clients' goals.

female physical therapist using social media apps on mobile device to market her clinic

Make the Most of Social Media

This one’s obvious, but there are still plenty of ways to nuance your approach to using social media. To start, choose the platforms where your target audience spends the most time, and create content that resonates with them. This might be going to a platform you yourself aren’t particularly active on, but it’s where you can grow your business the most.

Once there, create content that fits that specific platform. The subject matter can vary — exercise videos, educational stories, behind-the scenes looks at your practice or life — but it should adhere to what style of content the medium demands. TikTok? It’s got to be video. Twitter threads are in right now. On LinkedIn, it’s all about the “slides”. With Instagram there’s wiggle room, especially after they announced that reels were not going to be their biggest focus anymore. And if you’re using a platform like Curv to run your online practice, be sure to have the link to your booking page in a prominent, easy-to-access place like the link in your Instagram bio.

Lean into Value-Based Marketing

Value-based marketing is a marketing strategy that focuses on creating and promoting value for the customer. By understanding your target audience and their needs, you can create solutions that provide value beyond just the basic services you offer. This can include exceptional customer service, educational resources, or personalized recommendations.

In other words, value-based marketing is putting customer first in your marketing efforts; instead of repeating what you do, you lean into what you can do for them. This tactic goes a long way in establishing long-term relationships and trust with your clients.

female physical therapist recording video content to send to a client

Continue to be Consistent

Consistency is arguably the most underrated strategy to your long-term success. We all want to publish one post and sit back and enjoy a giant wave of bookings, but for most of us, that’s not how things will work. Make sure that whatever strategy or channel you go with, you’re posting there regularly. This could be social media platform or a newsletter — it’s up to you. But by consistently showing up for your audience, you’ll slowly build trust and establish your brand as a reliable source for whatever niche services you offer.

With that said, consistency and experimentation can co-exist. It doesn’t have to be the same template or format for every. But you’re consistently trying to get your message out there and to help people. That’s what matters.

BONUS POINT: Use Curv Health's Built-In Marketing Tab

Curv Health’s free practice management software includes a built-in marketing tab. Here you’ll find a custom booking page, a referral link to share with your peers so you can increase earnings, and access to 1:1 marketing support from the Curv marketing team. It’s the only one of its kind!

Key Takeaways

Overall, marketing your online private therapy practice requires a multifaceted approach. It also takes time, but the more time you invest in crafting your messaging, creating content, and engaging with your audience and clients, the more you’ll learn and the more confident you’ll become.

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