Free Marketing Tools and Apps For Digital Healthcare Providers

Curv Health Team

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Curv Health Team

Published 

Apr 26, 2023

Free Marketing Tools and Apps For Digital Healthcare Providers

Are you a digital healthcare provider looking to make a splash in the world of marketing but unsure where to start? We've got you covered! We've put together an easy-to-follow guide that lists free tools and resources perfect for helping you create engaging content, analyze your online performance, and reach your target audience. You can share this guide with your fellow physical therapists and take your marketing game to the next level. Let's dive in!

Content Creation

a) Canva (canva.com)

Designing eye-catching visuals is a breeze with Canva.  It truly is a design website for non-designers. And even with the free offering you get access to a plethora of templates and design elements for creating social media posts, infographics, and flyers that will help you stand out from the crowd.

b) OpenShot (openshot.org)

OpenShot is an intuitive, free video editing software compatible with Windows, macOS, and Linux. With its drag-and-drop interface, you can effortlessly trim videos, add transitions and effects, and create simple animations to your videos demonstrating exercising or explaining a bit of educational insight about a certain injury or condition.

c) TikTok and Instagram Reels In-app tools

The rise of vertical video is unavoidable. And creating these types of videos are a cinch with the built-in editing tools of TikTok and Instagram Reels. Record and edit videos showcasing exercises and techniques right in the platforms, then go ahead share them with your audience.

There are plenty of free marketing tools and apps available for digital healthcare providers looking to better market themselves and their business.

Stock Photos and Videos

a) Unsplash (unsplash.com)

b) Pexels (pexels.com)

c) Pixabay (pixabay.com)

d) Burst (burst.shopify.com)

These websites offer a treasure trove of high-quality, royalty-free images and videos that can be used for various purposes. Just remember to check the licensing terms to ensure you're using the content correctly. With a vast library of visuals at your disposal, you can elevate your marketing materials and connect with your audience more effectively.

Analytics and Insights

a) Google Analytics (analytics.google.com)

Google Analytics is your secret weapon for tracking and analyzing your website's performance. Get the scoop on visitor behavior, traffic sources, and other valuable insights to fine-tune your online presence and marketing strategies.

b) Ubersuggest (neilpatel.com/ubersuggest)

Ubersuggest is a nifty keyword research tool that helps you uncover relevant keywords and content ideas for your niche. Get inside your target audience's head and create content that caters to their needs.

Email Marketing

a) Mailchimp (mailchimp.com)

Mailchimp is an email marketing champ that lets you manage up to 2,000 subscribers and send up to 12,000 emails per month with its free plan. Create and send captivating email campaigns, automate marketing processes, and gain insights into your subscribers' behavior.

b) Sender (sender.net)

Sender offers a free plan that includes email automation, drag-and-drop email editor, and email templates. You can send up to 15,000 emails per month to up to 2,500 subscribers.

Social Media Management

a) Hootsuite (hootsuite.com)

Hootsuite is a versatile social media management tool that lets you schedule, publish, and analyze your social media content across various platforms. Its free plan supports up to three social media profiles and scheduling up to 30 messages in advance.

b) Later (later.com)

Later is a social media scheduling tool specifically designed for Instagram. Its free plan lets you schedule up to 30 Instagram posts per month, with the ability to add multiple photos and videos to each post. You also get access to basic analytics and a visual content calendar.

Link Management

a) Linktree (linktr.ee)

Linktree's free plan includes unlimited links, basic link click analytics, and customization options. You can upgrade to a paid plan for more advanced features like link scheduling and integrations with email marketing tools.

b) Lnk.Bio (lnk.bio)

Lnk.Bio also offers free plan. Theirs boasts unlimited links and basic analytics. You can upgrade to a paid plan for additional customization options and integrations with other marketing tools.

Free Marketing Tools Recap

Armed with these free tools and resources, you're ready to create engaging content and market your digital health services like a pro. Don't be afraid to experiment, learn from your audience, and fine-tune your strategies. Remember, your ultimate goal is to help your clients lead healthier lives. Now, go out there and make your mark in the world of marketing!

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