Packaging Care: A No Brainer For Allied Healthcare Providers

Curv Health Team

By 

Curv Health Team

Published 

Nov 3, 2023

Packaging Care: A No Brainer For Allied Healthcare Providers

Are you starting to rethink the traditional service delivery model? It’s long been the same: selling slots in your calendar, seeing as many clients as you can in a day. It can work for a while, but most people eventually find themselves looking for alternative ways to deliver care. And that alternative could be our latest feature — “Packages”.

Embracing the concept of 'packages' transforms the scope of your practice from one-time interventions to holistic, asynchronous care programs. Instead of viewing treatment as a linear journey with a definitive endpoint, this approach promotes continuous, evolving care. The value delivered doesn't simply conclude when a client is "discharged" or once they've reached a perceived milestone. Instead, it recognizes that wellness and well-being are multifaceted and extend far beyond immediate interventions.

Such an approach not only ensures that patients receive detailed attention over longer periods, allowing for better care, but also facilitates seamless transitions back into daily activities or new goals. This not only solidifies trust but also enhances the financial and temporal benefits for the provider by creating a clientele that values and invests in prolonged care.

What You’re Probably Experiencing

Let’s start with an example: Imagine a physical therapist who has created a niche for themselves, specializing in treating athletes, more specifically, tennis players. Time and again, these athletes come in with a recurring issue: Tennis Elbow, also known as Lateral Epicondylitis.

The procedure was almost like clockwork. An athlete would walk in for an initial consultation, receive a set of exercises to practice at home, and be scheduled for a follow-up in a few weeks. This cycle repeated with each athlete: identical appointment schedules, a standardized recovery regimen, and then a discharge once immediate symptoms subsided. Once the client was back on the tennis court, the therapist's involvement stopped, and the next athlete entered the cycle.

This approach lacked innovation and adaptability. It wasn't optimized for scalability, leaving the physical therapist in a repetitive loop. In addition, there was no mechanism to track the long-term progress or challenges faced by athletes once they resumed their sport, creating a gap in comprehensive care.

What You Could be Experiencing Instead

Continuing with this example, this Physical Therapist built a “Package” on Curv Health for Tennis Elbow. Spanning six months, this “Package” included eight appointments, a three-phase recovery program, and asynchronous support. Once it was complete, the “Package” could be purchased on-demand by clients.

The package's price point was set at $1400 CAD, which, while offering great value to their clients, also unlocked a new, scalable way to earn money off more than just a slot in a calendar. (Sell a few "Packages", and your earnings really start to add up.)

Recap: The Power and Efficiency of Care Packages

In the world of allied healthcare, there's an opportunity to deliver services in a new way. Curv Health’s “Packages” feature presents a way to do so, moving from fragmented, singular appointments to a more comprehensive and cohesive care philosophy.

For Providers:

  1. Scalability: Create a “Package” once, but sell it forever.
  2. Efficiency: Your earnings will no longer be tied directly to a slot in your calendar.
  3. Ongoing Care: Know what happens after the discharge.

For Patients:

  1. Continuous Support: Unlike singular appointments, packages guarantee ongoing support, ensuring patients feel valued and cared for throughout their recovery journey.
  2. Clear Expectations: Patients can see a clear path to recovery.
  3. Financial Transparency: A one-time cost shows exactly what the client can expect.

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